Thursday, March 6, 2008

Are We More Connected to Brands than to Real Ideas?

Are cliches a viable political message?

Is a political message just a branding exercise or is there a deeper meaning to sloganeering?

Do words matter?




1 comment:

Unknown said...

I suspect, in America, a political message is simply a branding exercise.

Or another chance to sell the good folks on the farm yet another product they neither need, nor can they afford.

Words do matter, particularly if they are crafted to manipulate the direction of a Nation.